WIRED Store

Informed by the magazine’s “What’s Inside” monthly feature, the WIRED Store sought to explain how things work by revealing what they’re made of. Product curation, space architecture, bespoke furniture, and a distinctive graphic language brought the concept to life through interactive displays, exploded-view product presentations, disassembled objects, and even a modified x-ray machine. Featuring more than 80 products from WIRED’s annual holiday gift guide, the month-long pop-up blended retail, exhibition, and event programming, with bespoke brand activations and nightly parties transforming the space into a hub for discovery, conversation, and community.